How do you mean, you must maintain your website?

Your website is not a one-off cost because its maintenance and improvement are required on an ongoing basis to ensure it continues to work as it should and to ensure it remains relevant to visitors. This means regular work such as adding new content, removing old content, performing updates and fixing any technical issues.

It may also require improving or adapting the website to meet changing needs or requirements of the business. For example, if you want to add a new product to your offering, it may be necessary to change the website to display it to visitors.

So to ensure that your website continues to work as it should and to ensure that it remains relevant to visitors, it is necessary to invest time and money in maintaining and improving it. If you fail to do this, your website may lag behind those of your competitors and it may become more difficult to attract and retain visitors.